Last week saw a Pets Rock takeover like you've never seen before... We teamed up with Fashion Walk mall in Hong Kong to run a pet-tastic month-long event and exhibition in the heart of the shopping mall.
In a unique fusion of indoor and outdoor elements at the heart of Causeway Bay, enveloped by four vibrant streets – Great George, Paterson, Kingston and Cleveland – Fashion Walk is a distinctive shopping destination, offering the latest trends in fashion, gastronomy and lifestyle in a magnificent setting. So for the first time in Hong Kong, Pets Rock took to the limelight with a program packed full of exciting collaborations and so we headed over to join in all the fun!
First off, our characters teamed up with 5 of the hottest brands including Liger, Mac, Kate Spade New York, Egg & Agnès B. The likes of 'Breakfast' and 'Diamonds' got a full make over - see pictures below. What's more, pets charity SPCA is being supported throughout the event with several pop-up events promoting animal welfare and caring for pets.
Meanwhile, another key collaboration at the event is with smart phone selfie app company, Meitu. Ever wanted a celebrity makeover? Well, until August 15th, Meitu are offering app users unique Pets Rock frames for your purrrrfect selfies! Other perks of the event include free limited edition Pets Rock merchandise when you either spend & redeem at Fashion Walk or if you donate to SPCA. Up for grabs are a Pets Rock A4 Folder, a tote bag or an umbrella.
All in all, it is going to be a jam packed month with more Pets Rock-ness than you could ask for but everyone is loving it, including Hong Kong pop rock singer Kary Ng and Ng On Yee - Ladies World Snooker Champion & SPCA Ambassador!